If you're reading this, your story probably feels familiar.
That first step out of bed feels like stepping on glass. It loosens up as the day goes on, so you push through — until standing at work, the end of a long walk, or the next morning reminds you it never really left.
And you've done what you were told to do: new shoes and orthotics, stretching and rolling your foot on a frozen bottle, rest, night splints, maybe a cortisone shot or two. Being told to give it time — or just live with it.
Some of it helped... for a while. Then the pain came back, like it always does.
It's not that your heel can't heal. It's that no one has shown you how to fix what's actually causing it.
At EVO, we do things differently.
The Heel Reset takes the systematic approach we use with our one-on-one patients and turns it into a clear, guided 6-week program — built to understand why your heel keeps flaring up, not just where it hurts.
Whether your goal is to walk without thinking about it, get back to running, or simply get through a workday on your feet, this program is built to get you there.
BAND-AIDS CALM THE PAIN. THEY DON'T FIX THE PROBLEM.
Most heel pain treatment stops at the symptom: quiet the inflammation, cushion the heel, wait.
But plantar fasciitis usually isn't just a "foot problem." It's a load problem. When your foot and lower leg can't handle the demands of your day, every step transfers stress to the one tissue telling you about it.
That's why rest feels good until you're back on your feet. Why the shot wears off. Why the orthotic helps but never finishes the job. Nothing changed what your foot could handle.
The way forward isn't another band-aid. It's a plan that calms the pain down and builds your capacity back up — step by step, in the right order.
A CLEAR PLAN TO FIX YOUR HEEL — AND KEEP IT FIXED
The Heel Reset is EVO's 6-week, condition-specific program for plantar fasciitis and stubborn heel pain, built by our Doctors of Physical Therapy and delivered on the EVO Health App.
Instead of guessing with generic stretches, you move through three phases in the right order — the same systematic approach we use with our one-on-one patients in Freehold — designed to take you from "every morning hurts" to moving with confidence again.
01 — REGULATE
Settle your symptoms and take the edge off those first steps. We calm the irritated tissue down — without shutting your life down.
02 — ACTIVATE
Wake up and progressively load your foot, calf, and the chain above it. This is the part the band-aids skip — rebuilding what your heel can handle.
03 — COORDINATE
Put it all together. Restore the way you walk, move, and carry load so your progress holds up in real life — for the long run.
BUILT FOR PEOPLE WHO ARE DONE WAITING IT OUT.
The Heel Reset is for you if your first steps in the morning (or after sitting) are the worst part of your day. If you've tried rest, orthotics, stretching, or injections — and the pain keeps returning. If you're cutting back on walks, runs, workouts, or time on your feet. And if you want a clear plan and a reason behind every step — not another guess.
A TEAM THAT LISTENS. A PLAN THAT WORKS. RESULTS THAT LAST.
EVO Health + Performance is a multi-disciplinary wellness facility in Freehold, NJ — physical therapy, chiropractic, nutrition, and personalized training, one connected team under one roof. The Heel Reset is built and coached by the same clinical team, led by Dr. TJ Martino, PT, with Dr. Andrew Lelie, PT, and Dr. Abu Guerges, DC.
★★★★★ 5.0 · 79 Google Reviews
"He treats the root of the problem, he just does not bandaid the problem... he is the ONLY therapist that I have ever seen that spends an hour with each client." — Joe S., Google review
"I went to several different traditional PT places but found that EVO's 'unconventional' route was the best route for me... They went above and beyond to figure out WHY I kept getting injured... After a few months of EVO PT, I'm finally back to living life pain-free." — Grace Madigan, Google review
"After rupturing my Achilles I didn't know when I was going to be able to run or play sports again. TJ made sure I knew he was going to get me back to be even better than I was before my injury." — Brian Maretzski, Google review
WHAT YOU MIGHT BE WONDERING
How is this different from the stretches I found online?
Order and progression. Random stretches treat every heel the same. The Heel Reset is a structured plan built by Doctors of Physical Therapy — it calms symptoms first, then progressively rebuilds what your foot can handle, which is the part most advice skips entirely.
Do I need to stop walking or running?
Rarely completely. The program is built to keep you moving while you recover, and shows you how to adjust your activity instead of abandoning it.
What if I've had heel pain for years?
Long-standing heel pain is exactly why we built a program around capacity instead of quick fixes. Everyone's timeline is different, but a structured progression gives stubborn cases the order and consistency they've usually been missing.
How long is the program?
Six weeks, in three phases — Regulate, Activate, Coordinate. Each phase builds on the last, and the app walks you through exactly what to do each day.
What do I need to get started?
A phone and a few feet of floor space. Sessions are short, guided by video in the EVO Health App, and need minimal equipment.
What if I need more than a program?
Then you'll know — and you'll have a team. Heel Reset members have direct access to EVO's clinicians in Freehold for hands-on, one-on-one care if it's right for your case.
How do I start?
Tap the button, create your account, and your first session is waiting for you today.
